Responsibility – regardless of circumstances and differences of views, we act responsibly for matters common to Poles and encourage others to do so. In the ethics of community responsibility, human freedoms and rights will not erode. 

Service: based on the knowledge and experience of our team and associates, we strive to create socially service solutions and support instruments available to public institutions, non-governmental organizations; media, directly to citizens in the country, as well as Polish diaspora and Poles living outside the Republic of Poland. 

Cooperation and dialogue: we are open to real dialogue and cooperation, without political correctness, but always in mutual respect. We do not tolerate the vandalization of public debate and language brutalization.